Airline Management of Airport Professionals*
Professional Certificate course, face-to-face: 5 days

Brief

The principle objectives of this course are to provide a broad overview of the airline industry and to create awareness of the underlying marketing, financial, operational and competitive factors influencing airline viability. Participants will be shown how the sensitivity of airline profitability impacts airline management decisions and further analyse the principles of airline economics, costs and pricing.

This course will develop both passenger and cargo models, and will also tackle the variances and implications relative to low-cost carriers and business only airlines. This course will prepare airport professionals to better understand and thereby manage their relationships with airlines and help them to recognise for themselves the position of their airport in the global marketplace.

Benefits

• Gain a deeper understanding of airline commercial and operational priorities
• Manage the impact on airport decision making created by the fast-moving nature of airline marketing
• Understand the key characteristics of aircraft selection
• Gain an insight into how air cargo is sold, marketed and handled
• Apply Understand the rationale behind current alliance strategies airport

On completion of the course, participants will receive a certificate of participation.

Who should attend?

• Airport Directors
• Business development managers
• Commercial/Finance department managers
• Strategic development managers

Up-coming sessions

* This course can be taken as an elective for the Airport Professional Accreditation Programme (AMPAP).