Airport Route Development and Marketing
Professional Certificate course, face-to-face: 3 days

Brief

Not only improving the function of an airport as a connecting point for the local economy to the world, a well developed route network is also the key for the commercial success for an airport. Incoming and outgoing air services and passenger streams will stimulate not only the revenues from the aviation business but also increase the non-aeronautical revenue streams of the airport and the overall market value of the airport as a place to do business. The course is designed to enhance and update your knowledge on how to approach successfully airlines in order to attract them to fly to your airport.

Benefits

• Overview on the fundamentals of Airport/Airline business relations 
• How to identify the right target airlines for your market 
• How to adjust your marketing strategy in a difficult commercial environment 
• How to prepare for Routes Conferences and bilateral meetings with airlines
• How to prepare a attractive file to brief the airline on the potential of your market 
• How to involve local and national stakeholders into your marketing approach (tourism, bilateral agreements etc.) 
• How to establish efficient communication and cooperation with airlines in order to establish a long term expanding business relationship

Who should attend?

Airport Marketing Manager, Airport Route Development Team, Airport Marketing Team, Airport staff in charge with: user charges, aero-nautical and non-aeronautical revenues, airline relations, state authorities (EU Affairs and bilateral air services agreements department), local tourist organizations cooperating with airports in tourism development.

Course content

• Short overview on the legal and aero political regime governing market access for airlines
• Airport/Airline Business Relations 
• Identifying the potential of your location 
• Route development
  o Key elements of the process o Market analysis and data sources
  o Route traffic forecasting
  o Meeting and presenting market opportunities to airlines
  o Airport charges and incentives schemes
• Case studies: different seize airports
• Cooperation between airports in the field of route development 
• Cooperation between local and national organizations and companies in the field of route development 
• Experience exchange from Routes and bilateral negotiations with airlines 
• A strategy to approach and handle low cost airlines (fields of conflicts and cooperation)
• Overall Airport Marketing strategy in order to boost aeronautical and non-aeronautical revenues

Up-coming sessions