Airport Business Development and Planning

Professional Certificate Course
Delivery: Classroom
Duration: 3 days

Airport’s today are market-driven requiring a business-oriented organization. This course examines
all aspects of business performance, from development of the organization’s strategic plan through
air service development, aeronautical fee management, and commercial revenue maximization to
management and control of both capital and operational programs.


Learning Objectives

Upon completing this course, participants will:

  • Understand the market, competitive, and business organizational challenges faced by airports.
  • Know the importance of driving all aspects of airport planning, operations, marketing and capital
    development from the foundation of a sound strategic plan.
  • Understand how an effective air service development program will contribute to growth and
    enhanced services to passengers and cargo operators.
  • Be able to review the structure and level of aeronautical fees to determine if they are consistent
    with ICAO recommended practices, adjusted for local conditions in order to optimize airline revenue
    outcomes and manage related service levels.
  • Understand how to effectively plan for concession and other non-aeronautical revenue programs to
    deliver optimal revenues.
  • Understand the challenges and demands faced by airports to deal with evolving airline business
    models (e.g. low cost carriers, premium service providers).
  • Know how effective facility planning and capital program management can contain costs while
    delivering appropriate levels of service for each market segment.


Target Audience

  • Airport General Manager/Executive/Finance/Commercial/Development Director and staff
  • Airport Consultants
  • Airlines/other business partners (cargo/airport service providers, concession managers, etc.)


Course Content

  • Driving from the top - the improtance of strategic planning and action
  • Air service development to maximize service
  • Managing aeronautical revenues
  • Using level of service to guide facility and operational planning
  • Effective management of full-service, Low Cost Carriers (LCC), and premium airline operations
  • Managing the capital and operational programmes through airport investment life cycle
  • Integrating business and people-management elements into an overall strategy


Up-coming courses

Dates Location Member/WBP
Non-Member 
Register
4–6 March 2018 Abu Dhabi, UAE US$975 US$1,450 Register