ACI Facilitation and Airport IT Publications
ACI ASQ team has launched an innovative guide, ACI Passenger Personas: A new approach to passenger profiling. This publication aims to support airports in developing a deeper understanding of the needs of the traveler.
A persona is a semi fictional way to model, summarize and communicate research undertaken on airport passengers. ACI Passenger Personas presents six key personas based on Airports Service Quality (ASQ) 2015 passenger data gathered from over 550,000 travelers and 300 airports worldwide. The six passenger personas represent key profile groups that allow airports to strategically create different customer experiences to meet the needs of different passenger types. The research methodology behind the guide represent a significant advance on the traditional approach to passenger profiling, creating in-depth portraits that evolve to reflect passenger behavior.
This innovative research paper is a vital tool for airports in their efforts to analyze, target and raise non-aeronautical revenue. The in-depth analysis places a unique focus on the impact of customer service provision on commercial revenue performance, charting new paths to growth in both service performance and revenue delivery.
The report of the Common Use Self Service (CUSS) Kiosk Survey conducted in 2005/2006 contains a snapshot of the current CUSS deployments. 90 airports responded to the survey giving a wide spread to the results. The report gives details on the types of deployments taking place at airports as well as details such as the location of kiosks, bag drop set ups, and the technology being deployed on the kiosks.
The Application of Biometrics at Airports position paper provides general recommendations on the development and implementation of biometrically enabled programmes for border control, passenger facilitation and staff access control. It was produced by a Task Force set up by ACI’s Governing Board which approved the paper at its meeting on 6 November 2005.